How To Get More Referrals, Repeat Clients, & Inbound Leads Without Prospecting…
I help real estate agents create a brand their database knows, likes, and trusts so they can create a business they control. If the majority of your business is dependent on 3rd party lead generation companies, YOU ARE NOT RUNNING A BUSINESS. You are just a sales person chasing leads.
If you are looking for “prospecting” techniques that are going to show you how to cold call cancelled, expired listings, or go door knocking, I’m not your dude. I like playing the long game teaching you how to build a brand people know, like, trust, and REFER!
The video above will show you how attract business, not chase it. You’ll learn how to give, give, give, with all of your marketing efforts so people are attracted to working with YOU.
Do you feel like you should be marketing your database, but just don’t know what to send them or how often?
Do you hate having to feel like you are always talking about real estate?
Do you feel slimy asking people for business?
Take on a “sell without selling” approach that is focused around humanizing and personalizing your brand.
We create media around your brand so that it makes it very difficult to be forgotten by your database. We focus on creating media through direct mail, video email, and social media that allows you to STAND OUT and create name brand recognition.
Your database doesn’t want your watered down template real estate newsletters or turn back the clock emails. Stop creating advertisements promoting your own business and start creating content that nurtures your relationship!
Once you accomplish this you will begin ATTRACTING business because;
- Your brand is top of mind. You can’t attract business when your database forgets you’re in real estate. The majority of business comes from the people you know, not technology, autoresponders, or Facebook ads.
- 60-70% of business each year comes from referrals, repeat clients, and people you already know.
- Nearly 10-15% of your database is moving this year.
- 100% of your database can refer you to at least one client this year.
- People use agents they know, like, or trust.
- Become the most known liked, and trusted agent amongst your network.
- You need to have great service. You must create more value than your competition. Do you have a step by step listing marketing plan that helps you leverage your listing for spin off business, please your seller client, and provide tons of exposure for the property? If your listing marketing plan is popping a sign in the MLS and putting a sign in the yard, YOU are part of the problem. Consumers can do this with a flat fee brokerage. People don’t care what yo do for them, they care about how you make them feel. We turned customer service and workflows into a marketing activity. We call this having effective Transactional Marketing Systems in place.
Here are what a few agents had to say….
Here’s what it comes down to. What consumers expect from Realtors has changed. This means the way you market your business has changed. Yes, there will be a learning curve, but when you market your business this way, you will begin attracting business, not chasing it.
See you on the inside,
Founder and CEO, The Real Estate Marketing Dude