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I help real estate agents build a personal brand so they can create a business they control. If the majority of your business is dependent on 3rd party lead generation companies, YOU ARE NOT RUNNING A BUSINESS. You are just a sales person chasing leads.
I will show you how attract business, not chase it. You’ll learn how to give, give, give, with all of your marketing efforts so people are attracted to working with YOU.
Do you feel like you should be marketing your database, but just don’t know what to send them or how often?
Do you hate having to feel like you are always talking about real estate?
Do you feel slimy asking people for business?
Are you sick of chasing leads?
Take on a “sell without selling” approach that is focused around humanizing and personalizing your brand.
Agents with a strong personal brand are LESS LIKELY to be forgotten by their database. Personal branding has become a requirement in marketing your real estate business.
Over 60% of ALL consumers seek out agents they already know, used in the past, or are referred to. Having a strong personal brand is more likely to keep your real estate business top of mind.
Personally branding your real estate business is the ongoing process of establishing name brand recognition through an image or impression in the mind of others about your business.
“Your brand is what people think of you, but your logo or visual brand is how they remember you”
Branding yourself consistently is the most important step in building an attraction based business. You will learn how to do this in the training on this page.
Your visual branding is EXTREMELY IMPORTANT in building a personal brand because an image is more IMPACTFUL than any set of words. As a matter of fact, your brain processes images 60,000 times faster than any kind of text. That’s why anything you can show visually is way powerful that anything you can say verbally.
Don’t believe me? We’ll, lets try a test on my branding…
Chicago Real Estate Dude Realty Group
Which one is more memorable?
See it works.
Branding is Everything when marketing your business for referrals and repeat clients.
Your database doesn’t want your watered down templated real estate newsletters or turn back the clock emails. Stop creating advertisements and start creating branded content that nurtures your relationship!
Once you accomplish this you will begin ATTRACTING business because;
- Your brand is top of mind. You can’t attract business when your database forgets you’re in real estate. The majority of business comes from the people you know, not technology, autoresponders, or Facebook ads.
- 60-70% of business each year comes from referrals, repeat clients, and people you already know.
- Nearly 10-15% of your database is moving this year.
- 100% of your database can refer you to at least one client this year.
- People use agents they know, like, or trust.
- Become the most known liked, and trusted agent amongst your network.
- You need to have great service. You must create more value than your competition. Do you have a step by step listing marketing plan that helps you leverage your listing for spin off business, please your seller client, and provide tons of exposure for the property? If your listing marketing plan is popping a sign in the MLS and putting a sign in the yard, YOU are part of the problem. Consumers can do this with a flat fee brokerage. People don’t care what yo do for them, they care about how you make them feel. We turned customer service and workflows into a marketing activity. We call this having effective Transactional Marketing Systems in place.
Here are what a few agents had to say….
Want to learn more? Sign up for my FREE training on this page!
See you on the inside,
Founder and CEO, The Real Estate Marketing Dude