“I love what you are doing with your Attracktor system, it rocks. You are one of those disruptors, your course is teaching agents things they should be learning at their brokerages but aren’t.”
I’m going to place a “Real Estate Marketing Dude” In Every Title, Mortgage, And Real Estate Brokerage across the country to help Realtors compete against flat fee brokerages, rebate brokerages, and the Zillow’s of the world who are trying to turn Realtors into the travel agents of the 90’s.
The way Realtors compete today with the less expensive options being thrown at consumers is to sharpen their marketing and customer service skills. We can provide a value that none of those “automation” services can.
If you’re a Realtor, I want to show you how to avoid cold calling, prospecting, and doing the things that are “supposed” to make you successful, but deep down inside you hate doing. Agents Get More Info HERE!
If you are a brokerage, title/escrow company, or lender, I want to share my business model so you may better serve your agents using our system, Attracktor, as your own. Brokerages & Vendors Get More Info HERE!
The Real Estate Marketing Dude
I’m just a normal dude from Chicago who has worked his butt off since I graduated college. I’m married and have the world’s best kids (I’m sure every dad says that). They are my why! They are why I wake up every day to bust my ass training you on how to better your business.
Do you have a “Why” in your life? Without one, getting on top is pretty tough.
The key to real estate is relationship building because this business is built on networking. When you are an expert at building relationships, marketing your business becomes easy. People want to make the wisest financial decision of their life with someone they know, like, and trust.
I will warn you ahead of time. I’m not very polished and sometimes have spelling errors. I don’t like to put on a front for people and shoot from the hip. I will tell you exactly what I think regardless of its political correctness. So don’t be offended by anything on my site or the way I talk. It’s just who I am.
A Long Long Time Ago In A Land In The Middle of America & Far Far Away…
I was 22 years old and needed 3 more hours to graduate from Southern Illinois University-Carbondale (Go SALUKIS). One night, during a drunken talk with one of my friends, I was talked into filling those last three elective hours with the real estate course. I just wanted to be done and didn’t realize at the time that my last college elective would be my career path. I would have took a bowling class for all I know, but the real estate class intrigued me and just happened to fall in place.
After graduating college I passed my state exam and received my real estate license. Real estate is not what everyone makes it out to be. The stuff I learned in class I rarely used in actual practice and didn’t know what was in store for me. Did you ever say to yourself, “this is something I’m so glad I did, but never want to do again”? Yea, that’s me.
I found success through working my ass off and never quitting. I understood very early that if I could get people to talk to me about their real estate problems, that I could WOW them with my personality and win them over as clients. I learned the approach of gaining trust from a complete stranger through educating them vs. trying to sell them.
I didn’t realize I was taking a content marketing approach to my business, which led to me attracting business. Despite my inexperience at the time, the way I “taught” people how to buy and invest in real estate was just the beginning of something big that I later discovered.
In 2007 the real estate market crashed. I had a solid real estate business going, but then these things called short sales started appearing everywhere. I traveled the country and learned from the best of them and became an authority on the subject. There are not many people who know more about short sales as I do to this day. I worked as an investor, wrote a book, created a course, and traveled the country speaking and training agents on how to do short sales. We were only successful because we took on a problem that no one else wanted to do and helped hundreds of families in the meanwhile taking on an education based approach to their housing problems and alternatives to foreclosure.
The key to our success was because we were sharing honest valuable content with others on the short sale process, which led to a ton of business.
Based on a true story…
I used to own a brokerage years ago and it was not easy! You have million things going on from keeping in compliance with regulations to dealing with accounting. I get it. You could spend your entire day running the office and not enough time trying to grow it. In a perfect world you would have nothing but non-complaining Top Producers who do nothing but print you money, but we know that’s not how it works.
Do you hate having to “recruit agents”? Do you hate having to court them constantly kissing their ass just to form a relationship? Then start ATTRACTING them instead!
So how do you find the time to attract new agents to you, retain the agents you already have, and increase their sales production?
You start helping them with what they really want…more closings and time with their loved ones.
We wanted to offer agents something no other brokerage could. I developed different lead generation systems and began to share them with agents and host training events for FREE sharing my expertise.
It was on accident that a “marketing dude” position was born. What I realized was that an in-house “marketing dude” was WIDELY attractive for the agents. Brokerages & Vendors Get More Info HERE!
We were in for a surprise…
The office I owned at the time was located in a market that was in foreign territory to us. We had no following or connections in the area and literally started from scratch with no plan. In about 18-24 months, the office closed near $65 million in annual sales with over 35 agents in one of the worst real estate markets of all time!
All of this with no real recruiting system set up other than the offering of FREE training for agents we didn’t know.
Ultimately, agents are looking for leadership and a road map that shows them how to do more business.
Having marketing systems and a business model set up within our infrastructure for agents to adapt turned out to accomplish that…
The next few years I spent developing everything you see on this site today along with a software I built called ATTRACKTOR that allows you to easily place a real estate marketing dude on your team or in your office. Now I can duplicate this system anywhere in the country with a little bit of guidance.
Attraction, Retention, & Increased Sales Production
We learned that we attracted more agents simply by helping them with their existing marketing problems. This also helped strengthen the relationships we had with our existing agents!
The market has changed and so has the expectations Realtors have of their brokers and service providers.
In today’s world you need to earn their business, the question is do you?
The last 2-3 years…
I accidentally created a marketing model that I think can take the real estate world by storm. It’s much needed and every indicator in the market confirms our methodology and meaning behind it. I have a system for everything and always spent more time working on my business than in it, which has led me to this spot in my life. All I want to do is share what I know with others.
Earlier in 2013 I decided that I no longer wanted to be in real estate brokerage. While I loved what I did for a living, I love teaching and sharing with othersMORE. So I built a real estate business model based on the concept of having a marketing dude on your team. I also built Attracktor which can handle all the half of the activities performed by the marketing dude. This is a real estate business model on steroids.
I’m a normal person, just like you. I’m not a guru. I am a practitioner who fights daily in the same trenches you do.
The change is coming to the industry and very soon all agents and their brokers are going to need to sharpen their marketing skills. That’s the void I’m here to fill!
My goal is to place a “marketing dude” inside of every real estate, mortgage, and title office in the country so Realtors can be better served and adapt to the digital age!