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I’ve said over and over again that success in real estate isn’t about trying to go out and grab every client that comes along, it’s about building a brand and using it to attract business. Last time I was in Miami, I met a self-professed marketing and sales expert who helps real estate agents do just that. Today, I’m talking to Alexandra Courson, of Finity Creative, about how she’s made building realtors’ brands her business.
Finity Creative is Alexandra Courson’s agency that focuses on creating personal brands for new real estate agents, and refining them for veterans of the business. She left a successful career with a large tech firm so that she could pursue her dream of helping people propel their own careers forward. She works with clients to use storytelling as a way of refining their personal brands, and ultimately as a way to attract business.
Today I’m grilling Alexandra on the steps she takes when she first meets with a new client. She tells me the two questions she asks every new client, how important it is to keep it simple, and why everyone needs a logo. Although our conversation wanders to Dwayne “The Rock” Johnson, artisanal bread, and Cosmo quizzes, we also talk in-depth about steps YOU can take to build a story for your brand, and why she says she’s never worked with an agent who was unbrandable.
- The biggest reason new realtors are unsuccessful
- The two questions Alexandra always asks new clients
- How to use your personal story to create your brand
- How to target your audience and attract business to you
- Why you should keep your branding simple
- The importance of having a strong logo
- Why your brand shouldn’t be just the company you work for
Connect with Alexandra Courson
Connect via e-mail: firstname.lastname@example.org