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In today’s fast paced and increasingly competitive brokerage environment, it takes more than just commission rates or brand reputation to keep agents happy. On today’s episode I have Julie O’Dell, who works in Career Services for HomeSmartNCG in Santa Clarita, California. Julie has worked hard to foster an engaging and collaborative environment for her agents at HomeSmart, and on this episode we dive deeper into their programs and initiatives for building such an admirable culture.
A great real estate brokerage begins and ends with its agents’ happiness, plain and simple. As Julie states, HomeSmart goes above and beyond their 100% commission level to provide endless access to training materials and courses. Even more, these courses are available to everyone, even though outside of the HomeSmart community! By making training a priority from the top leadership down, Julie and HomeSmart have built a reputation for openness, communication, and knowledge sharing. I discuss with Julie the different steps her brokerage takes to foster professional and social activities for their agents, as well as how the leadership at HomeSmart has committed to such an approach.
More and more agents are embracing technology and new ways to connect with their customers, and it is time for real estate brokerages to do the same. HomeSmart is a great example of an organization that has tapped into the latest networks and engages with their agents wherever they may be, whether in a traditional office or out on the road. Their value add approach to agents gives them the edge among other competition in the area, and it’s clear to see why so many agents are flocking to them. Whether you are thinking about starting your own brokerage or looking for a change of pace, this episode is key to understand how to build the right culture for your office.
- Keys to a great real estate brand = happy agents
- Why continuous training for agents is so important
- What HomeSmart does company-wide to influence culture
- 6 thing real estate agents need
- Is an office space important?
Connect With Julie O’Dell
Learn More About Julie O’Dell
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