“If you really want to be successful in real estate you need to set your sights on seven figures…it’s easier than you think”.
Michael Hellickson has been selling real estate for over 20 years, and starting out, was closing between 50 and 100 deals a year. He was determined to increase his business, growing to 100 deals per month. He is now a real estate coach, sharing his knowledge and experience with agents all over the country.
Mike worked worked 100 hours a week for peanuts. He took 2 years off then did the smartest thing he says he ever did – he hired a coach.
How does an agent charge and earn that 6, 8 or 10 percent commission? The key is confidence. You don’t have to be the best salesperson in the world, you just need to be confident in your abilities.
How did you get from zero to hero?
Mike hired an assistant and committed to pay her more than he had ever made himself – it changed his world. He went from 100 hours a week doing to busy work, to working 100% on listings. Spending 90% of his money and time on listing leads allowed him to grow his business exponentially.
If you want to grow your business, you can’t be afraid to spend money. Don’t look at is as an expense, but rather as an investment. It’s not an expense when you’re getting an ROI. You’re going to spend a lot more money in the beginning to create momentum, but once you create that momentum, you create a synergy that’s almost impossible to stop.
The business revolves around lead generation. New agents should be focusing primarily on social media and your referral database (61% of the average agents business is referrals), don’t be afraid to tap your existing sphere of influence.
Who you get on the phone with makes all the difference. Overcome your fear. Everyone has call reluctance at some point in their career – and even the best have it on some days – start by calling some people you know. Get your day started right by having some good conversations, then move on the tough conversations. Add value when you talk to these potential clients and give them something no one else has. Show them WHY real estate agents have to charge their commissions. There’s more to selling then listing in the MLS and slapping a sign on the lawn. Share your marketing plan – show them why and how you are the difference.
Be professional. When you exude that level of professionalism you raise everyone up in the industry with you. The opposite is true also. That is the single biggest challenge agents face today. Be articulate, be professional.
“You are the average of the five people you surround yourself with.”
Mike Hellickson is a real estate coach and founder and president of ClubWealth Coaching. Visit clubwealth.com/strategysession to set up your free consultation to discuss where you are and where you want to go – Mike and his team can help you build the roadmap. You can find additional resources, tools and webinars at the site.
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Thanks for listening. You can find Mike Cuevas at http://www.Realestatemarketingdude.com to get your complete blueprint on building your business or you can connect with him on social media: