Subscribe Now Listen Later & Get Notified Every Week!
What’s the most effective way to get in front of people and keep YOUR brand on top of their minds? Video is the fastest-growing way to stay visible, and green screen video even more so. Justin Barr has edited green screen videos for me for years, and they’re a key part of my brand-building: engage, educate, entertain, attract. I’ve brought him on the show for this episode to talk about why green screen works, how to get started, and how to keep going.
Why does video – and green screen video in particular – work to attract leads? Justin and I start off by talking about the elements of a green screen video and how it supports your brand-building effort. We discuss the technical elements of what green screen is and how it works, but we also discuss what sets a green screen video apart from a normal “talking head” video.
If you’re a newbie to video, how do you get started? Justin has some great tips about how to take the first step. We also talk about how post-production ensures that your video will look great, even if you mess up, but how sometimes messing up isn’t a bad thing – it’s authenticity.
Finally, we cover the technical aspects of a green screen video marketing campaign. How long should your videos be? How often should you do them? And why consistency and continuing to publish is key. We talk about what results you can expect when you start publishing video. If you can direct mail farm, you can have success with social media videos. It’s all about building a brand!
- Why green screen?
- How does green screen (or blue screen) work?
- How to start video marketing
- Why you shouldn’t be nervous about making a video
- How long should a marketing video be?
- What are you trying to drive with a Facebook video?
- Why does Facebook video marketing work?
- How video marketing is like direct mail farming