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The whole point of a customer database is to create an audience to market too. On today’s episode we talk about how to cultivate an audience on 3 channels. The channels are email, direct mail, and social media. We discuss how to use these channels and why we use these channels.
Creating a brand for yourself is an important part of marketing. Being yourself is really all branding is. Remember 61% of your business will be return business. So your audience needs to feel they know you. We discuss how to present yourself in an entertaining and valuable way.
- What is a database?
- How to create an audience.
- Using video email to reach your audience.
- Using direct mail to reach your audience.
- Using your social media contacts to broaden your audience.
- The importance of not “selling” people.
- The key to great content.
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