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My guest today is David Cole. David is a finance expert who found himself needing to make a change in the way he did business. He did that by embracing social media. The site that really hit his target audience was LinkedIn. So he dug in and learned everything he could about LinkedIn.
Today he is considered a LinkedIn Expert and he teaches professionals how to use LinkedIn to it’s best capacity. During today’s episode David will give us some tips and facts to help us optimize a LinkedIn profile.
Today’s Topic Points:
- Why social media is for everyone
- How LinkedIn expands your network
- What is LinkedIn?
- The ideal post
- How to follow WIIFM (What’s In IT For Me?)
- Tips for maintaining a profile
- How to write engaging content
- How to create a great profile
David has an ebook available for purchase called Go From Zero to Hero on LinkedIn. His website zerotoherolinkedin.com is a resources for newcomers to LinkedIn including a free webiner. They also offer a done for you service. David Cole can be contacted by emailing firstname.lastname@example.org.
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