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On this episode we talk about what makes a good brand and why agents need one. Branding is how an agent presents themselves to the market/buyer. There is only one really concrete rule, which is “be you.”
If you don’t know who you are in a social context, maybe real estate isn’t for you. Most successful agents are extroverts. It is necessary in building a brand. You need to be able to interact with people. The first step to building a brand is finding what makes you stand out people. Today we also discuss branding and how to find your brand.
- Why Mike chose his Real Estate Marketing Dude brand.
- Advertising vs. Marketing
- Mike’s marketing strategy.
- How to market from an individualistic perspective.
- How to market from a brand perspective.
- Examples of good branding.
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