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‘If you look at [real estate] as a sales job, you’re finished. People can sense it. They can feel it. You’re there to help them. That’s what it’s all about.’
Valerie and Wes Ives are a husband-wife agent team doing a lot of damage in the Temecula area of Southern California. Val does 120-plus sides per year all by herself, and their team is working toward a goal of 300 in 2018. The Ives immigrated to the US from Canada in 2000 with one-year-old twins and $500 USD, and they have built a successful real estate business with good old-fashioned hard work and perseverance.
Today, Val and Wes join me to share their classic American Dream story, explaining how they got into real estate and when their marketing efforts finally began to pay off. They discuss the value of consistency and relationship-building, offering insight into how Val’s script-free, service-oriented approach has led to her success. Val and Wes also describe the events that they organize to give back and say thank you to the Temecula community. Listen in for advice around getting back to basics and building wealth in relationships over the course of a lifetime—the Ives’ not-so-secret secret to their success!
- The story of Val and Wes’ immigration to the US
- Val’s strength in building connections with people
- How investing 60 hours/week on marketing helped Val turn a corner
- Why real estate is a small business, not a job
- The value of consistency in realizing success
- Val’s insight on real estate as a service role rather than sales
- Why Val doesn’t use scripts
- Val’s two main lead sources
- How Val and Wes create value for the community
- Val and Wes’ community garage sale and food drive
- Why Val avoids pushy sales techniques
- Wes’ advice around getting your face in the community
- Building wealth through relationships over the course of a lifetime