There are many technology solutions, aka “shiny objects“, real estate agents can use today that provide real estate marketing automation. Automation is great, but if you want it to work for you you MUST personalize it. The point of this post is to help you avoid OVERAUTOMATING your AUTOMATION. What? People ultimately do business with […]
Why Video Is The Best Real Estate Branding Strategy
If you are looking to build an attraction based marketing strategy for your real estate business, you need to have a brand. Once you do, using video is the best real estate branding strategy you can implement. I work for a broker and they are my brand… The agent is the brand. The broker is not. […]
3 Ways On How To Effectively Communicate With Clients After The Transaction Closes
Please don’t lose touch with your clients after the deal closes. Part of being successful in real estate involves knowing how to effectively communicate with clients post closing. Inman News published an article that states only 17% of homeowners actually use the same agent again.  The reason given is because they forgot what their previous agent’s name is. […]
The Difference Between Real Estate Marketing And Advertising
Yes there is a major difference between the two. As a Realtor and small business owner (YES you are), you need to know the difference so that you can play the long game in real estate. So what is the difference between real estate marketing and advertising? Real estate marketing is your ongoing story of […]
Real Estate Lead Generation Tip:Quit Chasing The Shiny Objects
WHOOOOOAAAAA what did you say about real estate lead generation dude? There is a reason 87% of agents fail in real estate after 5 years.  It’s because they can’t get business. The most important part of our business is real estate lead generation because doing real estate isn’t rocket science. Why such a high failure rate? […]
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