We have a major fundamental problem within the real estate industry right now. The general public doesn’t think we bring enough value to the table. Are they correct? Service based occupations like real estate agents face competition once value becomes absent. Don’t believe me? Travel agents Barbers Taxis Traders Accountants (Turbo tax) How about the increased […]
How To Compete Against The Flat Fee/Rebate Brokerages & Technology
Have you noticed all the “less expensive” options coming out the wood works in the real estate industry? As if this business wasn’t hard enough, we now have to compete against price too! I don’t know about you, but I can’t stand when a buyer or seller asks me to take a discount simply […]
The Best Real Estate Scripts…The Power🤹♂️ Of Authenticity
What are real estate scripts? I get so confused when I see agents constantly asking for a “script” to use. How can you script for a conversation you have not yet had? Do you want to stat converting more of your real estate leads? Then stop using real estate scripts and start being real. There […]
The Death Of The Real Estate Sales Person
I got news for you. You are not in sales. I’m not sure when it happened, but real estate sales people were abolished by the general public years ago. I’m with you, I didn’t even know it was happening until it was too late too, but read on there is good news! Good news is […]
The Difference Between Real Estate Marketing And Advertising
Yes there is a major difference between the two. As a Realtor and small business owner (YES you are), you need to know the difference so that you can play the long game in real estate. So what is the difference between real estate marketing and advertising? Real estate marketing is your ongoing story of […]
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