Real estate video marketing is a great way to set yourself apart from your competition, but it’s not going to make you rich overnight. This is the reason you need to know what kind of videos to create because a good real estate video marketing campaign will build your brand over time more effectively than any other marketing channel.
Real estate video marketing humanizes your brand and allows the public to determine whether or not they would like doing business with you. What other way can you think of marketing your brand that allows people to size you up?
With video consumers are able to see if they could imagine doing business with you. Ultimately, people want to do business with Realtors they like and TRUST.
I want to give you 5 real estate marketing ideas you can implement in your business within the next quarter. If you implemented a variation of these videos into your marketing activities you will never run short of finding content to create videos on.
Your About Video
Your about video is the very first real estate video I recommend shooting. It’s job is to humanize your brand to your database and a cold audience so can decide if they can relate to you or not.
This real estate marketing video should be your story of why you do what you do. It SHOULD NOT BE is a brag reel.
People don’t care about how long you been in the business, how many houses you sold, or anything other than if they can relate to you.
Some of the questions you want to answer in this video are as follows:
Why do you do what you do?
How did you get into real estate?
What’s your favorite part of being in real estate?
You want to place this video in the following places:
You Tube Trailer
Linked In Profile
Your Email Signature
Zillow, Trulia, Realtor.com, & Homes.com if they allow
This is an obvious real estate video marketing concept to implement on all your listings. This will not only help you better market the property for sale, but this will also help you leverage your current listings for spin off business.
When I call my real estate video marketing dude to shoot a new listing it’s for the following reasons:
- Impress The Seller– In today’s market, sellers expect more from you. Creating a listing video helps you earn your commission, which allows you to enhance your business relationship with them. This will increase the chances for referrals and repeat business down the road.
- Better Online Presentation Of Listing– It’s a fact that agents who use real estate video marketing get more exposure for their listings. Your fiduciary duty is to create the best outcome for the seller and video helps them sell their homes faster.
- Leverage– Video allows you to become the expert. You can then market the video on Facebook ads, your personal social profiles, email list, and anywhere else you can place it. While you are sharing and promoting your listing videos, you are also marketing your brand for more business.
Creating content that buyers and sellers are searching for online is one of the more effective ways to implement a successful real estate video marketing campaign. Content videos are videos you create that educate the general public on real estate’s most troubling questions.
The idea is to pretend you are the Google of real estate and figure out what people are searching for online and then create video content around that.
Video allows you to become an instant authority and consumers like experts. Who do you think buyers and sellers want to work with when making one of the largest financial decisions in their lifetime? A rookie agent or the expert?
Keep your content videos generally under 2 minutes and always use a call to action at the end directing the user to your website or some kind of squeeze page.
Creating neighborhood videos are a great real estate video marketing strategy. They make you the area expert and are very easy to get out to your community.
I like to create videos in neighborhoods that I work and then farm that area through Facebook ads no different that how many Realtors would farm a neighborhood with direct mail. I also use the video to build out my neighborhood page on my website to show off my local expertise.
Yes, you read that correctly, Holiday videos. If you want to build a brand that is based on referrals and repeat business, you need to humanize your brand. Creating holiday videos allow you to do that with your database and nurture your relationship.
These kinds of videos help you keep your name in front of your database in a way that is very non-chalant. You don’t have to talk about real estate, but you can brand the video so that it reminds the viewer you are an agent. It’s a very cute way to build your brand in a friendly way.
The bottom line on running a legit real estate video marketing campaign.
It’s not going to turn results overnight, but if you stick with it long term, it will do more for your business than any cold lead prospecting campaign.
Many Realtors have a hard time starting a real estate video marketing campaign, but that’s because you need to first identify your brand before you can do so. Your brand is the “persona” you speak from when you create videos.
For Example, I’m the Chicago Real Estate Dude so all my videos carry the tone of a “dude”. It makes it easy for me to create content for my real estate video marketing campaigns because I market my brand and not Mike Cuevas the individual. Make sense?
The blog you are on right now is another website I run. I’m the Real Estate Marketing Dude. I am not professional and shoot from the hip. I might have some misspellings here and there, but that’s just who I am. It’s my brand and I speak from it.
You need to find what your brand is and then create videos from it. The most effective videos are the ones that come off most natural.
If nothing I said makes sense then you might want to check out this Podcast:
What you think? Share this post and help me get the word out!