Are you stuck trying to figure out what kind of real estate videos to create? On this post, I’m going to give you 8 different video examples you can rip off and deploy into your marketing strategy. If you need more help and would like to hire a Real Estate Marketing Dude to do it all for you *(hint hint hint), we’d be very happy to assist, but lets first see if video is right for you!
Before getting started in video, it helps to have your brand figured out. When you have this dialed in, video creation comes much easier. Each of the video examples you will see below have been created based on the brand of the agent. Dialing in your branding will certainly help your video marketing strategy. Here are some things you may want to consider.
What do you stand for?
Who is your audience?
What do you want people to perceive you as?
If you need more information on how to determine your content strategy or “theme”, check out this article, 2 Things Needed For A Killer Branding Strategy.
Ready to get started?
Real Estate Video 1: About Video or Brand Story
Quite often we hear how important it is to determine your why. Your brand story video should do just that. This video has nothing to do with how many houses you sold or how long you have been in the business. Instead it focuses on WHY you are in the business. The main objective of this video is to give people insight as to who you are and how you conduct business.
In my opinion, this is the most powerful real estate video to have in your library because it allows people to get an idea to your personality. When you get a lead or even a referral, many times the first thing a “lead” will do is check you out online.
They want to get an idea as to who you are, what you look like, and most importantly if they can picture you representing them in their largest investment.
This agent actually owns a taco truck in the San Diego market and incorporates tacos into all of his marketing. His theme of tacos and real estate allows him to have a little fun while at the same time market both of his businesses. He wants his audience to know he thinks outside the box and is a lot of fun to work with! His brand story video sets up the rest of his video strategy.
Here is another video he later did as a commercial. His brand story set up his ongoing marketing strategy! This is a parody type video off the hit movie Birdbox, but instead called “Taco Box”
Real Estate Video 2: Local Point Of Interest Community Video
A recent survey stated that the number one most important skill consumers want their real estate agent to have was to be a local expert. Creating real estate videos with you around the community positions you as the go to neighborhood pro. You can use these videos to consistently remind your database and social followings you are in real estate without having to give them a market update.
In this video I decided to take on a local point of interest. My brand series is called the San Diego Transplant. It’s focused on relocation content and and exploring the city. I was taking my personal relocation experience and creating a video series and brand on it.
Real Estate Video 3: Local Business Interview Video
I love the small business owner real estate video marketing strategy. Small business owners represent 5-8% of any population. Small business owners are very entrepreneurial and some of the best referral sources relationships you can create. This strategy forces you to create relationships with your local community businesses and leaders.
Meet Eric Eby of Northwest Arkansas. Eric started a business owner series called Naturally NWA. Eric creates real estate videos focusing on the mom and pop businesses of his area. This is where Walmart headquarters are located so there are a ton of corporate franchises throughout the area, which is why Eric focuses on the opposite. His strategy to to build his referral sources of business owners and create content that positions him as the local expert.
Real Estate Video 4: Local Neighborhood Community Video
A local neighborhood real estate video is another example of positioning yourself as a local expert within your community. This agent’s brand name is the Dream Homes Team, therefore every video they do starts off with him “dreaming”. Their neighborhood series is called “Dream Neighborhoods” and it ties into their overall brand message.
Neighborhood real estate videos are great for building team culture and staying in front of your local market. You can decide between how many neighborhood videos you want to do per year and just divide that by 12. Now you’ll have a consistent series that makes you the local expert.
Real Estate Video 5: Client Case Study/Testimonial Video
People don’t care about how many houses you sold or listed this month. Do you know what you are really saying when you post Just Listed and Just Sold content? You’re telling people you just made more money than they did today. You also risk your client feeling like a piece of meat. Think about the your clients that are on your Facebook profile. Would you want to be just “closed”?
Start telling the story behind the people you are helping. Case studies allow you to to accomplish the same goal, but to do it more so in telling a story. Instead of saying “Just Sold”, what if you instead said… “This 39 year old single mother just bought a house with no money down in her desired neighborhood, here’s how….”
HGTV has already done the work for you. They have proven that people like seeing content about the buying or selling process. Start telling the story about the people you helped vs. how much money you made. Make it about them and not you!
Meet Bob The Banker. Bob likes doing things differently and is a loan officer. He has a really cool program that helps people buy and sell at the same time with guaranteed financing. Instead of getting up in front of a white board and explaining the process, he shared the story of how it helped REAL people in real life instead. Which do you think will get more engagement?
Real Estate Video 6: Real Estate Content Videos
Real estate content is boring, which is exactly why we use green screen to make it more exciting. If you are going to talk about real estate, make it fun! I don’t believe people want to log onto social media and be preached to about buying or selling real estate. My advice is to make your videos entertaining in whichever way you like.
I recommend treating real estate content differently than other branding type of videos. These kinds of videos can work great for lead generation and retargeting campaigns on Facebook.
Emilio has a buyer and seller 4 step series on his website. He uses this to educate potential buyers and sellers. The nice part about real estate content is that you can use it over and over again for marketing purposes.
Real Estate Video 7: Real Estate Listing Videos
Real estate listing videos are great way to stand out. Let’s face it, sellers expect a video in exchange for your 5-6% listing agreement. However with so many agents doing real estate videos on their listings now, how can you beat them to the punch! Start creating a storyline of the house so it’s more engaging on social media.
In this video, we used a Ferris Bueller’s day off type of concept. Dad falls asleep and the kids have a party while he is passed out! This listing needed to generate some buzz around it as it was sitting stale on the market. Adding a story to it allowed us to be entertaining as much
Real Estate Video 8: Custom Entertainment Real Estate Videos
How about thinking outside the box. Sometimes you may want to do something totally different. Meet Roxie Knight. Roxie wanted to take a very boring subject of Title insurance and have a little fun with it. So she decided to do a Jeopardy themed game show and have some fun with it!
Roxie loves doing things outside the norm and uses it to her advantage to keep her brand on top of mind with her database and local community.
Real Estate Video Conclusion
There is no shortage of video content to create in real estate. Video isn’t hard it’s just new and once you understand how it works, it can become a game changer to your real estate business. The key is doing it consistently and authentically!
What did you think? Did this help? Want to learn more?
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