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If the majority of your business is dependent on 3rd party lead generation companies, YOU ARE NOT RUNNING A BUSINESS. You are just a sales person chasing leads.
You don’t have to talk about real estate all the time in your marketing efforts anymore!
Agents with a strong personal brand are LESS LIKELY to be forgotten and MORE LIKELY TO BE REFERRED!
Over 60% of ALL consumers seek out agents they already know, used in the past, or are referred to. Having a strong personal brand keeps your real estate business top of mind.
Personally branding your real estate business is the ongoing process of establishing name brand recognition through an image or impression in the mind of others about your business. In other words, it makes you more difficult to be forgotten.
You will begin ATTRACTING business when your brand is top of mind.
- 60-70% of business each year comes from referrals, repeat clients, and people you already know.
- Nearly 10-15% of your database is moving this year.
- 100% of your database can refer you to at least one client this year.
Building a strong personal brand has one goal. Become the most known liked, and trusted agent amongst your network.
Want to learn more?
See you on the inside,
Founder and CEO, The Real Estate Marketing Dude