Image Credit: The Country Caller (http://www.thecountrycaller.com/76538-facebook-inc-fb-live-video-update-includes-new-features)
This guest post is contributed by Square 1 Group, a real estate web design company.
Facebook introduced Facebook Live to its site to allow users to stream video on their Facebook pages. Individual users and businesses can use Facebook Live to add video content to their social-media presence. How can you use Facebook Live to generate leads?
What Is Facebook Live?
These days, creators who want to embed video content have a lot of options, including Facebook Live competitors Periscope and Meerkat. Video content is incredibly popular with advertisers and marketers, since it adds visual interest and offers an efficient messaging format. It’s also shareable, which means that your customers can help you publicize your business. Best of all, video segments keep visitors looking at the page for extra seconds or minutes, which gives you more time to promote your message.
Facebook Live was designed to combine the excitement of video streaming with the networking power of social media. With Facebook Live, you can create live streaming events that can be publicized on your Facebook page. Anyone following you can log in at the posted time and watch live video. Facebook Live can capture product demos, conference presentations, and seminars – but it’s also ideal for action segments, slice-of-life shorts, interviews, and tours.
On the surface, Facebook Live seems indistinguishable from other livestreaming apps, but its unique features – and seamless connection to Facebook’s site – set it apart. Facebook Live video can be retrieved at any time, since it displays and viewers can comment just as they would on a Facebook post.
And since Facebook Live is mobile-friendly, you can stream from your phone, and viewers can follow you anywhere.
How to Use Facebook Live to Generate Leads
Leads are contacts from prospective customers, pure and simple. Examples include an email address, a “like” or a “follow” from a user with a large Facebook presence, or a comment asking for more information. Facebook Live, which allows you to post video content in a social-media format, gives you multiple options for generating leads.
- Promotions – Facebook Advertising allows you to create promotional offers if you’ve got more than fifty followers. Offer customers a special discount if they sign up for your email list!
- Contacts Forms – Videos offer you a sterling opportunity to pick up a contact information – just incorporate a contact form into the end of the video.
- Calls to Action – A “Call to Action” is a question or prompt that motivates customers to contribute. Facebook’s format makes it easy to use this strategy – just use a video caption to ask viewers a question, or use the video segment itself to spark a dialogue in the comments thread.
- Customized Tabs – Just like on your website, these will help direct viewers. It’s easy to create “Book Now,” “Contact Us,” and “Subscribe” tabs for your Facebook page so that customers can sign up without leaving the site.
Since Facebook Live is part of a social media platform, you have options beyond direct lead generation strategies, encouraging your viewers to become brand ambassadors. Ask them to share your videos and invite friends to your live stream events – that way, you can expand the reach of every marketing campaign!
Facebook gives you a diverse set of opportunities to generate leads, and with these tips you’ll be on your way to expanding your customer base in no time!
About the Author: Square 1 Group is a boutique web development team based in Los Angeles, California. Our real estate experience and our digital marketing expertise makes us an ideal fit for real estate agencies looking to expand their business online. We provide all our clients with individualized support and maintenance; online marketing services; and content creation, and we are passionate about delivering custom services to the websites and companies we work with.