Are you a phone warrior? Do you spend your days chasing new real estate business? Even if you are a master at conversion, there are only so many hours in the day to contact online leads. What if you could attract new clients rather than having to track them down? What if you became a local celebrity, and your community automatically thought of YOU in association with real estate?
Eric Eby is a listing agent with Curtis Realty Group, Northwest Arkansas’ digital marketing leader. Eric excels at converting online leads, but to reach his goal of 100 transactions in 2019, he made the decision to leverage video to attract additional clients through referrals. So far, Eric has produced six videos as part of the Naturally NWA series, and he is quickly becoming a local celebrity in the community.
Today, Eric joins me to discuss his decision to employ video in an effort to attract new clients. He explains why he chose to focus on the ‘local love’ in NWA, establishing referral relationships by selling free advertising to small business owners. We offer insight around the significance of a creative hook that catches your audience’s attention right away, and Eric shares the incredible response to his latest video. Listen in to understand the value of having local expertise as a real estate agent and learn how Eric’s growing status as a local celebrity is already paying off!
- Why Eric is leveraging video to attract clients
- The challenge of coming up with a creative hook
- Eric’s decision to focus on the local love in NWA
- How Eric’s videos establish referral relationships
- How to sell free ads to skeptical business owners
- The value of having local expertise as an agent
- How Eric builds rapport to convert online leads
- The incredible response to Eric’s latest video
- Why it’s crucial to open with an attention-getter
- The referrals Eric has generated after 60 days
Connect with Eric Eby
Learn more about Curtis Realty Group at searchnwa.com and email Eric at firstname.lastname@example.org. Contact Eric through Facebook at facebook.com/ericebyhomes/ or give him a call at (479) 263-1075. Take a look at his video series, Naturally NWA, on YouTube at youtube.com/channel/UC66ugcydl3Bv20le1LaDFjA.