Without a doubt, social media has changed the way we communicate. Platforms like Facebook, Instagram and YouTube have made it more acceptable to share ourselves with the world, to be more authentic. And smart real estate professionals use social media as a tool to build personal brands online. But if you’re posting yet another interest rate video, you’re doing it wrong. Being boring sucks, and it’s an ineffective marketing strategy.
Akshay Patel and Josh Massieh are the mortgage brokers behind Next Level Lending Tips, a social media brand they created to build relationships with realtors and loan officers locally in San Diego, throughout California and across the country. They leverage a full-time staff videographer to create daily content and film the YouTube series, Loan Officers with a Baby in a Tesla Going to Open Houses. In addition, Akshay and Josh are launching a coaching program for mortgage professionals.
Today, Akshay and Josh join me to discuss their unique approach to meeting agents at open houses, describing the unique ice breaker they use and the value-add they provide potential realtor-partners. They explain their decision to create daily content, exploring how consistent posting makes people feel like they know you and makes it easier to form relationships in real life. We debate the pros and cons of attracting clients who resonate with your personality and potentially alienating those who don’t. Listen in to understand why people are drawn to authentic video content—and learn why you don’t have to be perfect, you just have to be you!
- The ice breaker Josh & Akshay use to generate attention
- Josh & Akshay’s on-camera presence and persona
- Josh & Akshay’s decision to create daily content
- How social media makes people feel like they know you
- Attracting clients who resonate with your personality
- How Josh & Akshay approach agents at open houses
- The percentage of agents who work with Josh & Akshay
- Why people are drawn to what’s real, raw and authentic
- How much of Josh & Akshay’s business is realtor referrals
Connect with Joshua Messieh & Akshay Patel
Check out Next Level Lending Tips on Facebook at facebook.com/NextLevelLendingTips, follow Josh & Akshay on Instagram at instagram.com/nextlevellendingtips, or watch their YouTube Channel at youtube.com/channel/UCFcc4qlpva35ng-VGCtkLuA. Reach out to Akshay on Instagram at instagram.com/nextlevellender, call him at (858) 207-8436, or email firstname.lastname@example.org.