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What does a successful real estate brokerage look like today? The old-school methods just aren’t as effective as they used to be, and they don’t take advantage of the wealth of modern technology available to us. In this episode, I’m talking to David Kurz about why his firm, Kurz Real Estate, is pushing the boundaries of what a successful – and modern – brokerage can be.
When he came out of the Marines in 2005, David wasn’t sure of his next step. Through a relative, he got started in real estate and found that it suited his personality perfectly. After growing his brand at large firms like Keller Williams and Douglas Elliman, a chance conversation in a pool in Las Vegas led him to branch out on his own. In just 7 months, David has grown his own brokerage from nothing more than an idea, into a team of over 80 agents in a 6,000-square foot office in the heart of Miami. His sales goal this year? $1 billion.
So how do you grow a business from practically nothing to a billion-dollar sales goal in under a year? David and I discuss how vital personal branding is to real estate brokers and why clients care more about the agent they work with than the company their agent works for. We’re also talking about why video is an essential tool for communicating with your audience, and why taking action is paramount. Finally, we’re talking about how he motivates his team of agents, and how he uses a rigorous coaching program to convert his agents’ efforts into financial results.
- What is a personal brand and why is it important?
- How to effectively build brand equity
- New technologies that a brokerage can leverage for a competitive edge
- Why hiring the right people can make or break a brokerage
- How to set ambitious, concrete goals for your team
- Why coaching is key to help your agents achieve their goals
- Why video helps you communicate more effectively and build your audience
- For agents: what to look for when choosing a brokerage
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