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Is your personality costing you conversions? Conversion is all about communication and if you’re not communicating right with your leads, you will lose that deal! I’ve invited Philip Simonetta, superstar realtor, author, and coach, to come and talk to me about how he uses an understanding of personalities to tailor his approach to clients. He’s explaining the DISC method, what it all means, and why when you combine it with communication and authenticity, it’s a no-fail method for conversion and forming lasting relationships with your clients.
Philip Simonetta is a real estate agent in South Florida with a background in the hospitality industry. Growing up, he worked in restaurants and nightclubs and now is strictly real estate. He brought one big lesson with him from hospitality: you will make the deal when you help other people get what they want. He and I talk about how real estate agents are not in sales, they’re in service, and what that really means.
Philip and I also talk about why if your leads are drying up, it may not be the leads that are bad…it might be you! We give some examples of good clients that we landed because of our genuine personalities. Then Philip gives me a lesson on DISC, a powerful tool for understanding personality types. Once you understand your own personality type AND your clients’ types, you can really start tailoring your communication with them in a way that will guarantee a connection.
- How a background in hospitality helps in the real estate industry
- Why 87% of newly-licensed agents fail
- Why it’s important to not worry about people who don’t like you or don’t get you
- Your goal isn’t “professionalism”, it’s “authenticity”
- The benefits of communicating exclusively through video
- The four personality types in DISC
- How to use DISC to understand your ideal working partners
- Applying DISC personality types to your work to increase conversion
Be sure to check out the Facebook page Real Estate Lifestyle for updates and videos from Philip Simonetta.
Philip also has two websites aimed at buyers and sellers, with tips on how to make both processes easier:
Finally, budding agents who want more information on how to apply Philip’s techniques to their own businesses should check out Top Agent Academy