Yes, content creation is key to becoming the digital mayor of your town. But don’t just make videos or write blog posts on the topics YOU think are cool. To show up in search results, you need to reverse engineer your content creation around the hyperlocal keywords your audience is looking for online.
Fernando Angulo is the Head of Communications at SEMrush, a SaaS suite of 40-plus tools that help businesses increase their online visibility. On top of being among the best available keyword research tools, SEMrush also supports users in tracking their local rankings on mobile and desktop search. Fernando has been in the digital marketing space for more than a decade, and he is regularly called on to speak at business, marketing and eCommerce conferences around the globe.
On this episode of the Real Estate Marketing Dude, Fernando joins me to discuss the ins and outs of hyperlocal search and how it can help us get found online. He explains the concept of a featured snippet and shares the format we need to use to show up in ‘people also ask’ results on Google. Listen in for Fernando’s insight on creating real estate content around question, comparison and price keywords to attract an audience online.
- Fernando’s insight on hyperlocal search + why it’s important
- Why it’s crucial to create content for a specific client avatar
- The concept of a featured snippet (paragraph, list or table)
- The right format to earn a featured snippet spot on Google
- How to show up in ‘people also ask’ results
- Creating content for awareness using question keywords
- Creating informational content with preposition keywords
- The best comparison + price keywords for real estate content
- What differentiates the SEMrush Topic Research Tool
- How voice search is pulled from Google’s featured snippets
Connect with Fernando
Learn more about SEMrush at semrush.com or follow them on Twitter twitter.com/semrush, Facebook facebook.com/SEMrush, Instagram instagram.com/semrush and LinkedIn linkedin.com/company/semrush. Connect with Fernando on LinkedIn at linkedin.com/in/fernandoangulo/.