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Your biggest potential for business is to have a well-maintained database of customers that you follow up with regularly! Most customers will use the same realtor for repeat business IF they can remember their name! We don’t think about data entry or database marketing as being a very sexy topic but how can you expect to keep up with your clients if they’re all over multiple spreadsheets and contact lists? Enter Daniel Rubinstein. He runs a company called All In Entry (tagline: “Get Your Sheet Together”). All In Entry does all the work of pulling together your data so you can get on with using it.
In this episode of The Real Estate Marketing Dude, I’m talking to Daniel about the benefits of a well-maintained database, and we’re especially diving into what you could be missing out on by not having one! We’re covering all the sources of data that you probably don’t even realize you’re sitting on, and where to start if you want to pull it together yourself.
Finally, Daniel talks me through some examples of clients that he’s had, and how his service has transformed their businesses. We focus on real estate agents, but the same principles can apply to any business.
- The most common reason that customers forget their agents
- Where your biggest audience comes from
- How many people you know are moving this year, and how many people you know who know someone else who’s moving this year
- How to start identifying how many people you REALLY know
- What information you need to start building a database
- Why you shouldn’t add strangers to your database
- What your relationship with your direct mail list should look like, compared to your social media list
- Why real estate agents are in service, not sales
- How a service like All In Entry can help transform your ability to stay in your clients’ minds
Connect with Daniel Rubinstein
You can find Daniel’s company, All In Entry, on their website at allinentry.com. You can also contact him personally:
(314) 550-0950 (cell)
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