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On this episode Mike and Derek answer the question of why some agents convert better than others. Mike explains that conversion is the ability to set an appointment and the goal of every phone call is to set that all-important face to face meeting.  

The face to face meeting is essential to build rapport with a client. Once you build rapport and they like you, they’re going to use you.  Agents who convert better than others are those are involved in the act of building relationships.

“If you focus your conversion on relationship building, the phone calls will come.” – Mike

So how do you convert and get that face to face meeting?  Mike explains that it comes down to communication and some key factors, including :

• Why the tone of your voice is is everything
• How conversion calls are like dating
• The importance of phone energy
• The benefits of video emails
• Why even a good script is often a bad idea

“Everything that comes out of your mouth says something about your brand.” – Milke

Mike shares some great examples on this episode about how the tone of your voice on a phone call can make or break a potential deal.  To learn even more about this topic, check out Mike’s blog post,  Why Do Some Agents Convert Better Than Others?  

Derek suggests you google the term “active listening” to learn how being a better active listener can help you.  

Thanks for listening. You can find Mike Cuevas at http://www.Realestatemarketingdude.com to get your complete blueprint on building your business.  

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