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Having a large and engaged list of email subscribers is an enormous business asset to any marketer. But with that opportunity comes a great deal of respect and prudence that you must pay to people who have entrusted you with their email address.
In order to curate that email list you have to send messages that people not only open but engage with too.
On this week’s episode Derek and I discuss how to use video email marketing for all sorts of activities will help you stand out from the competition. When there are other agents vying for the same clients as you, video email separates you from those agents who are using just regular email. Using a video email in along with a phone call gives you the edge.
There are a number of ways to use video email. I break down how each of the following areas can be used in conjunction with video emails:
- Responding to leads
- Submitting offers
- Customer service
- Negotiating deals
- Property listings
- New client follow up
- Team morale building
- Thank you messages
Video emails are a great asset in virtually any business and work especially well in real estate. It’s so important to always be genuine. Real estate is a relationship-building business and you need to make people feel comfortable.
“Just be yourself and you’re going to see conversion rates go up” – Mike
To learn even more about this topic, check out this blog post, The Secret to Creating Emails Your Database Want to Read.
Thanks for listening. You can find Mike Cuevas at http://www.Realestatemarketingdude.com to get your complete blueprint on building your business.
Video email marketing works because it allows you to connect much better with your audience than a text based email. Email is the channel to broadcast your message and video is the actual communication. If you want better results from your email marketing efforts, then quit outsourcing your communication because it’s impossible to maintain a relationship with a robot.
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