‘That’s the thing that so many agents can’t do. They can’t justify why they’re worth 6%. An agent asking for 6% that’s not worth it does more damage to our industry than an agent doing it for 4% and providing good 4% quality service. Supercuts—they don’t suck—it’s just a different model.’
Walk into any McDonald’s or Walmart and you’ll see automated kiosks where you can order food or check out without the help of a cashier. We’re in the midst of a cultural shift toward do-it-yourself models, and the idea of using technology to complete transactions on our own is here to stay. What does that mean for real estate agents? How can we get out ahead of discount brokerages and articulate our value to prospects? And how can we position ourselves as marketers and negotiators now that listings are available online?
Justin Lindsey is The St. Louis Real Estate Dude. A REALTOR with NextHome, Justin prides himself on offering superior personal service to each and every client. He has been in the industry since 2011, working with brokerages in Florida and Missouri, including flat fee broker World Impact Real Estate. Justin also has a background in marketing, serving as the Marketing Director for Fidelis Real Estate Group from 2016-2017. Prior to his career in real estate, Justin served in the US Army.
Today, Justin joins me to discuss the top strategies for competing with flat fee and discount brokerages. We talk about the cultural shift toward do-it-yourself models, explaining why real estate can never be automated and how consumer expectations for agents has changed. Listen in for Justin’s insight on the value of an option-listing marketing plan and learn how to get out in front of discount brokerages by building your personal brand.
- Justin’s experience working for a flat fee brokerage
- Our cultural shift toward do-it-yourself models
- The reasons why real estate can never be automated
- How to sell yourself to clients as a marketer and a negotiator
- The negative sentiment for realtors in discount brokerage advertising
- How flat fee brokerages are limited in the service they can provide
- How consumer expectations for realtors has changed
- How to get out in front of discount brokerages by building your brand
- Justin’s hope that discount brokerages will weed out bad agents
- Justin’s insight on the value of an option-listing marketing plan