The average person is bombarded by FIVE THOUSAND marketing messages every day, yet we recall very few. So, how can you provide RELEVANT content that your audience will remember? How do you build a relationship and stay top-of-mind so that when people need your expertise, they think of you? How do you market your database—without being annoying?
Luke Acree is the President of ReminderMedia, a sales and marketing firm that helps clients generate referrals and repeat customers for their business by way of a custom lifestyle magazine. Luke has worked with tens of thousands of service-based business professionals over the years, helping them build relationships with their most important contacts. He has spoken at Inman Connect and appeared on a number of popular real estate podcasts.
Today, Luke joins me to explain how every deal is built on the backbone of relationships. He offers his take on the problem with most marketing and how you can set yourself apart by focusing on your audience rather than yourself. Luke shares his three secrets to success in relationship marketing, discussing how to develop systems that help you stay in front of your database. Listen in to understand the difference between passive and proactive marketing and learn how to build a sustainable real estate business by marketing your database—without being annoying!
- ReminderMedia’s focus on relationship marketing
- How every deal is built on the backbone of relationships
- Why relevance is the key to marketing (vs. advertising)
- How it’s your job to stay in front of your database
- Focusing on the value you can bring your audience
- Gary Keller’s idea of the tech-enabled agent
- How to develop systems for consistent connection
- The value in creating impact that leads to advocacy
- How Luke’s principles apply to video marketing
- The difference between passive and proactive marketing
- The case study of a new agent using ReminderMedia
- How to turn your database into an AUDIENCE
- How ReminderMedia can help you grow your business
- How a sustainable business is built on relationships
- Why people are willing to pay for the concierge model