How many active buyer leads do you have right now? Would you like to have 43? You CAN attract that kind of business by creating the right kind of video content for YouTube. And we’re not talking paid ads. We’re talking lead gen from organic search.
Jesse Dau and Jackson Wilkey are the real estate professionals and social media influencers behind YouTube Agents, a platform designed to help agents expedite the process of creating a successful YouTube channel to generate business from relocations—without paying for ads. With just a combined 3½ years of experience as realtors, Jesse & Jackson did $15M in business last year, and they attract about 1,000 hot leads per year from their YouTube channel, Living in Portland, Oregon.
On this episode, Jesse and Jackson join me to explain what inspired their shift from posting videos on Facebook and Instagram to YouTube. They discuss YouTube SEO, sharing what topics are searched most and how they create videos geared toward the types of people moving to Portland. We also cover the importance of being REAL on camera, storytelling rather than scripting, and ending your videos with the right call-to-action. Listen in for insight around Jesse & Jackson’s complete relocation system and learn how YOU can generate leads on YouTube through organic search.
- Why YouTube is a search engine, not a social media site
- What topics are searched most (with little competition)
- Gearing videos to the types of people relocating to your city
- The benefits of talking head vs. vlog-style videos
- Why it’s crucial to have fun and be REAL on camera
- Jackson’s advice around storytelling rather than scripting
- The call-to-action Jesse & Jackson use to get phone calls
- The Top 5 videos agents must do to get their phone ringing
- How Jesse & Jackson refer seller leads to channel partners
- Why you don’t need expensive equipment or tech support
Connect with Jesse & Jackson
Learn more about The YouTube agents at theyoutubeagents.com, subscribe to their YouTube channel at youtube.com/channel/UCVALMF99nztSJEJ7lehzEOQ and join their Pro Group at https://www.theyoutubeagents.com/products/the-youtube-agents-pro-group. Check out Jesse & Jackson’s Living in Portland channel at youtube.com/channel/UCg4hXpBg94Kyc0hEUDTKIqQ or watch them grow their new channel, Living in Seattle, at youtube.com/channel/UC-VMcrTiCpvUT_S_qoOeymg.