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You are here: Home / Podcast Episodes / Being Authentic on Social Media Attracts with Felix Hung

Being Authentic on Social Media Attracts with Felix Hung

January 24, 2018 by Mike Cuevas 2 Comments

Being Authentic on Social Media Attracts with Felix HungMike Cuevas
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Social media marketing is about branding, not sales. And that’s where most real estate agents miss the mark. Social channels like Facebook and Instagram afford you the opportunity to build rapport with potential clients, sharing your interests so that people come to know you as a person. At the end of the day, your social connections need to know you’re in real estate—and like you.

Felix Hung, also known as #felixthecoach, is the Huntington Beach Branch Manager with Realty ONE Group. He also serves as a mentor, helping realtors significantly increase their sales volume through simple, effective systems that include a combination of traditional and social media marketing techniques. Felix has 14 years of experience in real estate, selling 100-plus homes in the DC Metro and California markets.

Today, Felix joins me to share his early social media missteps and his current success—to the tune of $8M in referral business in the last 30 days! He discusses using his personal Facebook page to build rapport through long-form blog posts and Facebook Live videos, sharing both personal interests as well as real-estate related content. We chat about the similarities between social media and direct-mail farming and the difference between ‘now business’ and social as a ‘future pipeline.’ Listen in for Felix’s insight around the psychology of developing content, and learn how to leverage social media as a marketing tool—just by being YOU.

Today’s Topics

  • Felix’s early social media missteps
  • How Felix generated $8M of referral business in 30 days
  • Using your personal Facebook page to market your business
  • How to leverage Facebook Live to build rapport
  • Felix’s approach to long-form posts on Facebook
  • Why Felix recommends sharing personal interests on Facebook Live
  • The difference between branding and sales
  • Case studies of personal AND real estate-related content
  • Leveraging social to entertain and/or educate your audience
  • The importance of exposing your vulnerability
  • How social media parallels direct-mail farming
  • Felix’s insight around using old-school strategies for NOW business

 Connect with Felix Hung

Check out Felix’s Facebook page at https://www.facebook.com/felix.hung.127. You can also find #felixthecoach on Instagram at https://www.instagram.com/felixthecoach/.

Resources

Melissa Data

Facebook Live

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World  by Gary Vaynerchuk

SoCal Lifestyle

The Real Estate Mama

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Filed Under: Real Estate Marketing Dude Tagged with: #felixthecoach, branding, facebook, Facebook Live, Felix Hung, Realty ONE Group, referrals, social media

About Mike Cuevas

Mike Cuevas has been an active Realtor for over 12 years in the Chicagoland area. For the last several years Mike has taken an interest in real estate lead generation and has sought out to help educate the industry in real estate marketing. Mike believes that every real estate office, mortgage company, and title company needs a "marketing dude" on staff to help Realtors in their marketing efforts.

Comments

  1. Kim says

    March 28, 2018 at 1:27 PM

    Facebook has stated that a person should not use a personal page for business purposes. They have also stated that they would punish people that do so by reducing their personal page reach. Is this not what you are tracking?

    Reply
    • Mike Cuevas says

      March 28, 2018 at 7:55 PM

      I think thats the difference. Real estate is not a job its a lifestyle and posting your daily story is what we are talking about.We’re not talking about advertising on your personal page but story telling. if that were against their policy the whole platform would have to shut down.

      Reply

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