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How do you go from a real estate newbie to the top-ranked real estate agent in a company of 700, in just three years? Zandra Ulloa did it, and I’ve invited her on to spill all her secrets!
Zandra was a military brat and settled in the San Diego area, where she’s now one of the most recognizable names in real estate. The firm she works at, Big Block Realty, was named America’s Fastest-Growing Brokerage, and Zandra tops the list of agents there. She tells me about her journey and her best advice for getting there yourself.
Our first topic is customer service. Zandra’s background is in customer service and she tells me that real estate is all about customer service too. No selling here! She also explains how important it is to continuously get training in new service techniques…and implement them!
We also discuss marketing through social media. Zandra explains how she uses both Facebook and Instagram to market her business, and we look in-depth at how to leverage Instagram hashtags to generate leads.
We’ve talked before on this show about how key it is, as an agent, to specialize and define your brand. Zandra generates a good part of her business through military relocations. She explains how she started and why for her, it’s a key part of what she does.
Finally, we discuss the person-to-person interactions that are key to cultivating relationships with our clients. Zandra tells me about her early meetings with clients to establish their motivations. And she also explains how honesty, transparency, and authenticity are vital, even when you’re confronted with a personal weakness. We also talk about how important it is to constantly check in with clients, and how leaving them with a good impression is both simple and invaluable.
- Why real estate is really just customer service
- How working at home could be getting in your way
- Why it’s vital to always keep training yourself
- Top tips for cultivating relationships within your sphere of influence (SOI)
- How many people on Facebook really see your posts?
- How to use hashtags on Instagram to generate leads
- Why specializing is key to any real estate business
- How to apply customer service techniques to a client relationship
- Leaving clients with a lasting (great) impression
Connect with Zandra Ulloa
To explore the properties that Zandra has listed in San Diego and the surrounding area, visit her website.