Are you over the day-to-day grind of being an agent? Jeff Cohn argues that you should quit real estate today and focus on building a business. Curious how he grew a top team and scaled a successful real estate venture?
Jeff is the owner of Omaha’s Elite Real Estate Group and founder of the Elite Real Estate Systems coaching platform. He started building his team in 2011, and in two short years, he was able to step out of production to focus on management. Today, Omaha’s Elite is the #2 Berkshire Hathaway team and the #1 team in the state of Nebraska, doing 600 transactions in a single year to account for $100M in sales volume. Now Jeff is on a mission to share his proven systems with agents and teams by way of live training, coaching support and workshops across the country.
Today, Jeff joins me to share his three pillars of scale—recruiting, retaining and continual training. He explains his approach to hiring, his decision to align with Berkshire Hathaway and his unique team-within-a-team model. Jeff also describes how providing leads, education and culture attracts and retains agents. Listen in for insight on the value of training your agent team on face-to-face activities like outbound prospecting, buyer and listing presentations!
- How Jeff shifted from agent to business owner
- Jeff’s 3 keys to scaling a real estate business
- How Jeff zero-based his admin/marketing costs
- How Jeff made decisions around first hires
- How Jeff recruits via leads, culture and training
- Jeff’s decision to align with Berkshire Hathaway
- The idea behind creating teams within a team
- Why agents should NOT focus on splits
- Jeff’s emphasis on outbound prospecting
- Jeff’s approach to the buyer presentation
Connect with Jeff Cohn
Learn more about Jeff at eliterealestatesystems.com and access his free gift eliterealestatesystems.com/jeffsbusinessplan. Listen to his podcast at eliterealestatesystems.com/podcast/tag/podcast, and check out Elite Real Estate Systems’ upcoming events at eventbrite.com/o/elite-real-estate-systems-18000932614.