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Today’s episode is on a topic I think I could talk about every day for the rest of the year: storytelling. In today’s world, sales is more and more about connecting with the buyer and storytelling is an important part of that. On today’s episode, I’ve got another real estate agent who has mastered the art of storytelling in his business. Justin Lindsey is a real estate agent currently based out of St. Louis, who made his start in Destin, Florida. When he got the opportunity to take on the oceanfront luxury housing market, he quickly realized that traditional selling tactics just weren’t going to fly.
For Justin, it took a career change and a hard look at his life to spur the tactical change he took to winning over new clients and growing his real estate business in a new market. Justin walks us through how he started getting into a storytelling strategy, the daily approach he took to creating content, and how he transitioned from a mindset all about making money, to one that focuses on the business of helping people. He breaks down the creative process into 3 simple steps that every agent can follow if they are looking to revamp their marketing strategy.
Traditional marketing methods for real estate agents are quickly becoming outdated and ineffective. Now’s the time to embrace new technologies, platforms, and a new way of doing business! Justin has found his niche in Facebook Live daily chats, but what works for one agent doesn’t always work for another. As I always say, it’s time to be yourself. Focus on being social and building relationships. This long term game ensures you are building a growing network of prospective customers that can relate with you, share in your vulnerabilities and struggles. It’s these things that make us human, and connect us to others! Justin shares some great wisdom in this episode that we can ALL learn something from, both for our personal and professional lives.
- How to market business through power of storytelling
- How Justin started getting into storytelling
- A New Marketing strategy
- How to start storytelling
- The three keys to a great content strategy
- Don’t be afraid of new tech and platforms
- Quick Tips
Connect With Justin Lindsey:
Facebook Page: facebook.com/DonaldJustinlindsey
Book: “The Thank You Economy” – Gary Vaynerchuk
Learn More About Justin Lindsey:
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