Do real estate agents need websites? There is no right or wrong answer on this because it depends on what you are trying to accomplish. However, what I can tell you is that if you know how to work a website the right way, there are some extreme advantages that will have you ditching your Zillow zip codes faster than you can blink. After reading this article you can decide if getting a website is right for you or not.
Real Estate Agents Need A Website If They Want To Create Organic Leads Online
I have had a website for over 10 years and only in the last 2 years did it start creating leads. The reason for that is because I actually worked at it. I, like many agents, used to think a website was the answer to all my online problems, but I was wrong.
A website is only as good as you make it. Once I started to drive traffic to my website everything changed.
If you want to create online leads for yourself and avoid paying high price lead sources like Zillow and Trulia, then you need to drive traffic to it.
Maintaining a website is a job. You need a consistent schedule in adding content to it. It’s not a get rich quick scheme, it’s a marathon. If you only write one blog post every three months you are not going to get anywhere. Learn how to properly use your website, and it will start working for you. Just know that having a website just for the sake of having a website is only an online business card.
In the long run, I believe real estate agents need a website if they want to create organic leads.
Real Estate Agents Need A Website If They Want To Create Content
What’s all this talk about blogging? The vast majority of businesses today who have an online presence also have a blog. A blog is a tool for you to use so that you can show off your expertise to the world. The entire point of writing a blog is to give potential clients the the answers they may be searching for online. You are using your expertise to “Attract” potential leads to you.
Pretend you are the Google of your market and then think of all the questions people type into search engines about your service. Create valuable content that people are seeking and you are on your way.
The content you create will live on your site forever and continue to create leads for you.
Placing your listings, blog articles, how to videos, and local neighborhood pages educating visitors of what it’s like to live there are examples of content that you can place on your site. My advice to you is that if you are considering a website that you plan a consistent schedule to feed content to it and stick with that plan. Our team writes a blog article once a week and continuously promotes listings and other content.
Real estate agents need a website if they plan on creating consistent content online!
If you would like more information on why you should be creating content check out the article below.
Listen to this Podcast
Real Estate Agents Need A Website If They Want To Run Facebook Ads
All this talk about Facebook ads so where do you start? Personally, I would not run any kind of Facebook ads without driving that traffic back to my website. I see agents right now running Facebook ads to other websites and I can’t understand what they are doing. Please don’t do this as it is a waste of money.
Instead create your own content, and drive traffic back to you website. In Facebook, you can create an audience of website visitors called a WCA (Website Custom Audience). Facebook is able to track all website visitors so that you can later retarget them with a more precise call to action Facebook ad that will create a lead. If you want to learn more about this strategy you can read this post below:
Real estate agents need a website if you are getting into the Facebook ads game.
Real Estate Agents Need A Website If They Want Better Success Of Cold Lead Generation
You want to look at your website as your “home base”. All marketing efforts should always drive traffic back to it. You might be sending out a direct mail piece, which advises its recipients to visit www.MYSWEETOFFER.com. This can be set up as a lead capture or squeeze page.
You can also be creating You Tube videos and optimizing your videos in localized search results that will drive online viewers back to your website. Here’s an example of a content video that in the remarks I optimize to drive traffic back to my site where I have a better chance of creating a lead.
I also use the content on my website to build authority. When I speak to a cold lead I often try to find out about the current problem they are inquiring about and will send that prospect to an in-depth article I wrote about that subject. It gives me instant credibility with a stranger and my conversations seem to go much easier and lead to an appointment.
Here’s one from a couple weeks ago that led to a listing appointment from a direct mail piece I sent.
Then I could drive them to this page so that I can build trust and authority.
There are many other examples, but the main point is this. Your website is your home base that you should be driving all lead generation efforts to. You will have higher chance of creating leads this way.
Real estate agents need a website if you plan on building more credibility and authority.
What kind of website should real estate agents have?
I only know Word Press so that’s all I can feel comfortable writing about. I can tell you that just about every online marketer I follow is also using Word Press, so I do feel safe in saying that it’s the best out there.
If I were to suggest a company with great real estate agent websites, I would suggest Easy Agent Pro . I love what they are doing and they make the content creation easy for real estate agents. I have not personally seen a better example. Their templates are beautiful and it’s the closest plug and play solution for real estate agents I’ve seen.
I’m not affiliated with Easy Agent Pro in any way and just commend them on what they are doing.
What do you think about having a website now?
Real estate is not a hard business, but it’s a hustle business. The question you should ask yourself is if you feel like you are in the right hustle?
Check out the links on this post and please comment below. I would love to hear from you.
If you think others could benefit from this article share it and help us get the word out by clicking the social media icons below or at the top of this post.
Do You Know The 3 Marketing Systems To Set Up In Your Real Estate Business To Avoid Cold Calls & Prospecting Forever?
Creating systems to keep business opportunities coming is very important to running a successful real estate business. Speaking of systems, you might want to check this out…