In today’s market, real estate brokers, lenders, and even title companies are constantly looking for ways to “service” their most important assets…
Real Estate Agent Relationships
One of the ways to differentiate yourself from your competitors is to offer the top real estate marketing tools for your Realtors! In today’s competitive market, Realtors need good real estate marketing tools to compete against the increased competition they now face from alternative ways of buying and selling real estate. For more information on this read
Many times, Realtors don’t know which ones are the best, so I thought I would make it easy for so that you can bring value to your agents.
There is no doubt that the success of all three of these entities are highly dependent upon Realtor referrals and/or production for their survival. Therefore it’s in your best interest to continue to provide value to the most important component of your business!
Top Real Estate Marketing Tools To Share With Agents
BombBomb– Bombbomb is a video based email marketing system that allows Realtors to better connect with their database. This is hands down the best email real estate marketing tool out there. It can be used in several ways, but I have found it most effective for lead conversion and staying in front of your database. Instead of sending a text based email, they can now “speak” to people or leads directly. The connection is much deeper and great for developing an audience and creating a brand. Here are a couple articles that further explain other ways to use BombBomb.
The Hyper Farmer- The Hyper Farmer is a full service direct mail and website development company. They specialize in customization, which is extremely important. For their websites they will build and host a REAL WordPress website and not some kind of generic template. This makes all the difference in online conversion, which will continue to increase in importance. There website product is NOT a generic real estate marketing tool. Its tailored for the individual agent.
They also customize direct mail farming campaigns specifically based on the geographic area their clients are in. They will create engaging professional quality campaigns and handle the entire process 100% done for you. If agents are going to farm areas, this is certainly the way to do it. It helps build that agents brand locally making it one of the best farming real estate marketing tools out there.
Canva.com- Realtors are not graphic artists nor do most intend to be. Canva is an easy to use website where anybody with any computer experience can generate nice looking social media images for marketing their brand. This real estate marketing tool is SUPER simple to use.
It’s best summarized as photoshop for dummies. Social media should be used by real estate agents to market their business for referrals on their personal profiles. They can also use Canva to create images for their paid social media ads.
Docusign Transaction Rooms– The real estate world has gone digital and everyday we are getting closer and closer to becoming a fully paperless industry. Having a real estate marketing tool that focuses on transaction document storage is ESSENTIAL. Docusign Transaction Rooms, formerly known as Cartavi, is an online filing cabinet for document storage.
It’s very simple to use and allows Realtors to keep all their paperwork in one place. I’ve seen many brokers and lenders provide this service for their agents as a way to enhance the value add to doing business with them. You can have all your documents uploaded into your own rom and share with all your agents.
Curyator- I have not personally used Curyator, but I will still recommend them since I know many who have. I hear many positive things about other agents using this real estate marketing tool.
We run our own website and Facebook ads so we don’t need their services, but this is a great real estate marketing tool to have, especially for an office level setting. Facebook ads can be a lot of work and wasted money if you don’t know what you are doing. This is their specialization.
They focus on seller leads only and run Facebook and PPC campaigns to generate the leads. This is a 100% “done for you” type of service. How many agents would want to work with you if you had a system in place that created seller leads for them?
Club Wealth- Club Wealth is a real estate coaching platform with a specialization in real estate team coaching. Real estate teams are going to continue to grow in our industry and they are hands down the best team coaching group out there.
It’s not your job to be a real estate coach, but at least now you have a qualified resource to recommend. One of the best real estate marketing tools you can give agents is simply a referral to a trusted source. As a lender, real estate broker, or title company, you should always have the top sources ready to recommend to your agents when you need them so you can create value. Looking for a coach can be stressful and agents need to be careful who they hire.
Attracktor– Attracktor is a new CRM like solution that focuses on the most important aspect of a Realtor’s business…Referrals and repeat business. Nearly 61% of all Realtor business is generated for referrals and repeat business. This is a platform that encourages both.
It is also a membership community and 4 week referral marketing training system. This is a system to attract new Realtors to work with while retain loyalty among your existing ones. You can check out the demo video here. (Attracktor is owned by the Real Estate Marketing Dude)
Knowing some of the top real estate marketing tools and then sharing those tools with your Realtors, is exactly how you can bring value to them.
The truth is that online alternatives are slowly squeezing Realtors out of the business.
Do you remember travel agents?
There will always be a need for Realtors, however I believe that the quality of Realtors needs to deeply improve or consumers will regard all of them as worthless sooner than later.
If you want to start creating more Realtor relationships, then help them with what they need help with most, marketing and providing consumer value. These are just a few real estate marketing tools that you could start sharing with your agents.
Provide value first for all of your Realtors, and then the relationship will come fruitful with their loyalty to working with you!